This exclusive visual campaign for Sanofi, produced through Eplus (under the Tâm Anh ecosystem), features amputee footballer Flavio as a powerful symbol of resilience and human strength. Shot in a clean, minimal studio setting, the imagery highlights his prosthetic leg with honesty and pride, combined with subtle football elements and bold gestures to create a narrative that goes beyond sport—touching on survival, choice, and protection. The project supports awareness of next-generation meningococcal vaccines, a fast-progressing and potentially life-threatening disease, while positioning the subject not as a victim but as a testament to what can still be achieved. The visuals were exclusively produced in Vietnam and widely featured across national media throughout December 2025, amplifying both emotional impact and public health messaging.
